The city was founded in 1955 from four smaller communities -- Sunset Beach, Sunshine Beach, Boca Ciega and Treasure Island. In classic Florida fashion, a developer buried phony treasure on the beach as a publicity stunt. T-shirt shops and family motels soon followed, especially during the land boom of the 1950s when many of the city's distinctive motels were built. A handful still remain, although most have been replaced with condos and larger hotels. The city runs a golf and tennis center on Paradise Island and a community center downtown.